bet365 has announced a major sponsorship agreement which will see them support greyhound racing across the UK in 2022. The deal is a first of its kind for bet365, and will cover both existing races and newly created competitions. Some of these events will be held at Oxford Greyhound Stadium, while Towcester adds additional events to the schedule. bet365’s involvement will span all four primary categories, with coverage of races available on SIS and Racing Post Greyhound TV (RPGTV). Each event under the agreed deal comes with 48 runners and a £10,000 (€11,880) first prize.
Nathan Corden, a representative for the two greyhound tracks, commented:
“It is fantastic news for everyone involved in greyhound racing that bet365 have decided to expand their sponsorship portfolio into greyhound racing, and we are delighted that they have chosen Towcester and Oxford to partner with.
They have committed to four Category 1 events with the bet365 Empress Stakes in September and bet365 Puppy Oaks in November headlining the action at Towcester. bet365 will also champion the return of big-time racing at the eagerly anticipated reopening of Oxford stadium in the second half of 2022 with new competitions including a new 6-bend bet365 Challenge Cup.”
A spokesperson for bet365 added the following:
“We are delighted to be able to support competitions across UK greyhound racing and we are confident that our customers around the world will enjoy the top-quality racing and betting opportunities as a result of our long-term commitment.
Greyhound racing is integral to our product offering and this sponsorship showcases the commitment we have to the sport as well as the tracks and the people involved.”
This should be greeted well by punters of Bet365 and further enhanced the pull of the brand overall in our opinion. Greyhound Racing is popular amongst UK gamblers and this move is likely to contribute to betting on the sport as a whole.
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